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RIM Unveils New BlackBerry Logo

Friday, March 30, 2012
By OP Editor

After dismissing the Apple iPhone for 5 years, BlackBerry is ready for a change in corporate branding. Full Story »

RIM Unveils New BlackBerry Logo

Product Branding: RIM Just Doesn’t Get It

Wednesday, February 29, 2012
By OP Editor

What company adds copyright, trademark symbols, and a link to self promote an unpopular product? Full Story »

Product Branding: RIM Just Doesn’t Get It

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