iPhone 5s / 5c, available for 11 days, takes 51% Verizon 2013 third quarter smartphone sales
Apple iPhone continues to dominate Android and other phone sales on Verizon, a major US carrier.
CNET on today’s Verizon 2013 Q3 earnings results:
“Verizon sold about 3.9 million iPhones in the third quarter.
Chief Financial Officer Fran Shammo said Thursday that 51 percent of its total 7.6 million smartphone activations in the quarter were iPhones. […]
The 3.9 million iPhones still topped the 3.1 million iPhones sold in the year-ago quarter, when the iPhone 5 had just debuted.”
iPhone consists of 51% of Verizon smartphone sold. So Apple is barely breaking the half way mark isn’t it? But keep in mind:
- The 2013 Verizon Q3 is a 3 months period that ended on September 30, 2013. The iPhone 5s/5c became available on September 20, that means the new iPhone is only sold on 11 days out of 3 month quarter.
- The new iPhone supply is again constrained, even though Apple made and sold record number of iPhone 5s/5c
Other stats from the Verizon announcement:
“At the end of the third quarter, smartphones accounted for more than 67 percent of the Verizon Wireless retail postpaid customer phone base, up from 64 percent at the end of second-quarter 2013.”
A year ago the Verizon smartphone penetration is 53%. As to Verizon Wireless revenue:
“Total revenues were $20.4 billion in third-quarter 2013, up 7.2 percent year over year. Service revenues in the quarter totaled $17.5 billion, up 8.4 percent year over year. Retail service revenues grew 8.0 percent year over year, to $16.8 billion.”
Although smartphone adoption is getting closer to saturation (at 67%), 6 years after the introduction of the original iPhone, I see that there’s still room for growth.
- iPhone 63% of Verizon 2012 Q4 smartphone activations
- iPhone 78% AT&T Smartphone Sales (vs. Android etc 22%)
- iPhone sales grew 26% year over year (Apple 2013 Q4 financials)
- Apple 2013 Q2 financial: 65% iPad unit growth, record March quarter revenue of $43.6 billion
- AT&T: iPhone 84% of 2012 Q4 smartphone activations