Difference between Apple iPhone “Hello” and Samsung Gear ad

Monday, October 7, 2013
By OP Editor

Matt Drance of Apple Outsider explains, besides the similarity in appearance, the Samsung Gear ad and the original 2007 iPhone TV ad are nothing alike.

Drance explains why the original iPhone ad was unconventional for Apple. And why it worked:

The “Hello” ad worked on a number of levels:

  1. It was a playful introduction to the product
  2. It set very low but still very real expectations to build perspective
  3. It clearly demonstrated progress in technology and design

Samsung’s 2013 ad in contrast:

The Galaxy Gear ad, and the Galaxy Gear itself, convey none of this. The ad primes us with decades of fantastic expectations — expectations which just about any review of the product you can find will tell you have not been met. It also implicitly, and very ironically, shows just how lacking in vision the product itself is. The iPhone ad says, “We’re starting over.” The Gear ad says, “We tried to make that exact thing you’ve seen on TV all these years.”

via Daring Fireball

Illustration by ObamaPacman:
Original Apple iPhone TV ad vs Samsung Gear ad


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Tags: Apple, iPhone, Samsung

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