J.D. Power: iPhone leads 2013 smartphone satisfaction over Android, BlackBerry, Windows Phone

Apple iPhone continues to dominate Windows Phone, Android, and BlackBerry in the J.D. Power and Associates wireless smartphone satisfaction study.

J.D. Power and associates:

“For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction.”

This 2013 mobile phone satisfaction study rates smartphone based on performance (33%); physical design (23%); features (22%); and ease of operation (22%). These are the scores:

• 855 (5 circles): Apple
• 796 (3 circles): study average
• 795 (3 circles): Nokia
• 793 (3 circles): Samsung
• 792 (3 circles): Motorola
• 790 (3 circles): HTC
• 744 (2 circles): LG
• 732 (2 circles): BlackBerry

The leading Apple iPhone is the only company ahead of industry average, and is “among the best” with 5 circles. No other phone is “better than most”.

With slightly below average score, Windows Phone based Nokia is in second place. Android based Samsung, Motorola are slightly behind. So is Android and Windows Phone based HTC. These phones are all fighting for the distant second place, aka the “about average” 3 circle rating.

LG and the troubled BlackBerry suffered the lowest scores among smartphones.

This finding is consistent with the 2012 American Customer Satisfaction Index.

Related Posts

1. Apple Leads 2011 J.D. Power Smartphone Customer Satisfaction Index
2. American Customer Satisfaction Index: iPhone Leads, BlackBerry & Samsung Lag
3. Study: iPhone leads in satisfaction for consumer, business smartphone users
4. Verizon Sold More iPhone Than Android, BlackBerry, WebOS, and Windows Phones Combined
5. Blackberry 10 vs. iPhone, Android, Windows Phone [Touch Keyboard Benchmark]

Tags: Android, Apple, Microsoft

This entry was posted on Thursday, March 21st, 2013 at 4:57 pm and is filed under MS + Google, iPhone. You can follow any responses to this entry through the RSS 2.0 feed.