J.D. Power: iPhone leads 2013 smartphone satisfaction over Android, BlackBerry, Windows Phone
Apple iPhone continues to dominate Windows Phone, Android, and BlackBerry in the J.D. Power and Associates wireless smartphone satisfaction study.
“For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction.”
This 2013 mobile phone satisfaction study rates smartphone based on performance (33%); physical design (23%); features (22%); and ease of operation (22%). These are the scores:
- 855 (5 circles): Apple
- 796 (3 circles): study average
- 795 (3 circles): Nokia
- 793 (3 circles): Samsung
- 792 (3 circles): Motorola
- 790 (3 circles): HTC
- 744 (2 circles): LG
- 732 (2 circles): BlackBerry
The leading Apple iPhone is the only company ahead of industry average, and is “among the best” with 5 circles. No other phone is “better than most”.
With slightly below average score, Windows Phone based Nokia is in second place. Android based Samsung, Motorola are slightly behind. So is Android and Windows Phone based HTC. These phones are all fighting for the distant second place, aka the “about average” 3 circle rating.
LG and the troubled BlackBerry suffered the lowest scores among smartphones.
This finding is consistent with the 2012 American Customer Satisfaction Index.
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