American Customer Satisfaction Index: iPhone Leads, BlackBerry & Samsung Lag

Tuesday, May 15, 2012
By OP Editor

ACSI adds Apple and BlackBerry to its cellular telephone customer satisfaction index, with different results.

ASCI Cell Phone Customer Satisfaction iPhone Samsung BlackBerry

American Customer Satisfaction Index (ACSI) reports that iPhone knock out the competition in 2012. But not only did the Apple phone actually lead the score this year, the iPhone received the highest score of all times (since 2004). In contrast, BlackBerry is dead last this year, and Samsung scored second to last.

“At 83, Apple’s iPhone is a game changer when it comes to customer satisfaction. No other cell phone company has ever broken into the 80s. Apple’s nearest competitors this year are three companies tied at 75: Nokia (+3%) and ACSI newcomers LG and HTC.”

2012 ACSI cellular phone scores:

  • 83 Apple
  • 75 Nokia
  • 75 LG
  • 75 HTC
  • 73 Motorola
  • 73 All Others
  • 71 Samsung
  • 69 Research in Motion, maker of BlackBerry

Samsung, the largest Android phone maker, has the lowest customer satisfaction. Perhaps RIM could wake up Samsung customers from their substandard Android phones. But probably not with the 5 year late and unreleased BlackBerry 10.

[via macrumors]


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Tags: Android, Apple, iPhone, Samsung

One Response to “American Customer Satisfaction Index: iPhone Leads, BlackBerry & Samsung Lag”

  1. bunlo

    In order to get 83 mark, I am sure for those who build the phone have even higher expectations. I don’t think they are making the phone, just to get to the top of the stock market, they just loved to make good phones for us to use. I don’t think they care if other people coping them, because for those who are coping, must think that it is worth doing it (lawsuit on the other hand is a different story).
    One day, a friend told me, somewhere, someone made a $1M laptop. diamonds, gold, all the best available hardwares, then he asked, will I get it if I have money? I told him, well, $1M for the jewels, maybe $1K for the hardware, and that laptop still runs Windows, you won’t throw in Linux, and sure you can’t throw in a Hackintosh.
    The truth is, I am not a crazy Apple lover, but there is nothing runs better than Apple stuff. They deserve it.


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