RIM Unveils New BlackBerry Logo

Friday, March 30, 2012
By OP Editor

After dismissing the Apple iPhone for 5 years, BlackBerry is ready for a change in corporate branding.

RIM BlackBerry Logo 2012

What happens if you change RIM’s direction 90 degrees? A designer would know.

The graphic tweeted by Robert Padbury, a designer who works at Apple, @padbury (via @chronic):

Blackberry logo updated to better reflect the future of the company: yfrog.com/h2akiehj

Nice tombstones. It tells a better story than the BlackBerry BeBold cartoon characters.

RIM’s Death Spiral

This week, RIM revealed its fourth quarter financial train wreck:

  • BlackBerry smartphone shipments down 21% from Q3
  • Revenue down 25% YOY
  • Former Co-CEO Jim Balsillie resigned as Director of the Board
  • CTO and COO also left RIM

Hopefully this will slow down RIM’s amateur hour. But John Gruber noted in the RIM average selling price article:

“When unit sales and average selling price are both dropping, that’s a death spiral.”


Related Posts

  1. RIM Co-CEO Apologizes for Worldwide BlackBerry Blackout
  2. RIM Amateur Hour FAIL: 500,000 BlackBerry PlayBook Shipped, Announces Layoffs
  3. iPhone vs. Android, Blackberry Users
  4. RIM Practices BlackBerry Self Termination Ahead of iPhone 4S Launch
  5. BlackBerry Not Working Sketch from BBC

Tags: Fail, Humor, iPhone, RIM

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