Tim Cook’s First Official Letter to Apple Employees as CEO

Thursday, August 25, 2011
By OP Editor

‘Apple is not going to change’, new Apple CEO Tim Cook announced to employees.

Tim Cook, Steve Jobs, Phil Schiller Apple Keynote

On his first day as Apple CEO today, Tim Cook sent an internal e-mail to Apple employees describing working with Steve Jobs and moving foward to Apple’s future. Full text from Arstechnica:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


ObamaPacman: Apple seems to be in good hands. Tim Cook has already contributes to Apple’s success in the past decade, and we hope to see more Apple successes in the future. Bring on the iPhone 5 and iPad 3!

Image: Steve Jobs, Tim Cook, & Phil Schiller at MacBook Air + iPhone 3G Apple Keynote October 2008.


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