Steve Jobs Apple VP Business Card, Circa 1979

Monday, October 18, 2010
By OP Editor

Thirty+ year old business card of Steve Jobs, as Apple Vice President of New Product Development.

Steve Jobs Business Card, Apple Computers circa 1979

The address listed, 10260 Bandley Drive, Cupertino CA, is a street from the current Apple campus at 1 Infinite Loop.

In the era before the first Mac, back in the days when typography is rare for the general public to utilize (the Mac, which popularized desktop publishing, has not been released yet), this is Steve Jobs’ Apple business card.

This business card contains a futuristic Apple Computer Inc. font at a time when design and style in is a luxury.

What, no rainbow Apple logo? When business letterheads were almost all black and white, Steve wanted to stand out with rainbow Apple logo, along with expensive colorful logo stationary. But looks like the penny pinchers who later kicked him out of Apple probably made Steve use these black and white business card instead?

I wonder who will answer that phone number? Do you think it’ll go to Steve’s bat cave?

It’s photographed by entrepreneur and Director of Mozilla Labs Pascal Finette, who describes his find to ObamaPacman:

“I took the photo after a colleague brought the card into work the other day – the phone number on the card is still Apple’s main switch board.”

Pascal describes to ObamaPacman that even though there is no colored Apple, Steve still has embossed Apple logo bling:

“By the way – the one thing you can’t see on the picture is the fact that the business card has an embossed Apple logo!  So they definitely went all way out and spent quite some serious cash on their business cards (which doesn’t surprise me with Steve).”

Apple CEO Secret Identity: Steven Jobs

The business card also reveals the secret identity of the current Apple CEO as “Steven” Jobs. His full name is actually Steven Paul Jobs, here’s a signature from wiki:

Steve Jobs Signature, Steven

tantek via weloveapple


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Tags: Apple, Steve Jobs

25 Responses to “Steve Jobs Apple VP Business Card, Circa 1979”

  1. kingtj

    Actually, Apple still uses that phone number. It’s the one that displays on your caller ID if anyone from their office makes a call out to you from their desk phone!

  2. Giant Mike

    The “408-996-1010″ has always been the main desk phone number for Apple. If you google for Apple now, the address changed to infinite loop, but the phone number stayed the same.

  3. kingtj and Giant Mike,

    Thanks for one more piece of Apple trivia. =)

  4. Actually, the rainbow Apple logo was invented with what I believe was the Apple II, to promote its use of 6 colors for color graphics. It’s probable this business card came out before that, since it was made even before the first Macintosh.

    • Thanks for the comment. Actually, the rainbow logo is used from late 1976 until 1998 (replaced by monochrome themes using the same shape, released with the original iMac).

      The rainbow logo was used with this retro Apple logo and also the Garamond “Macintosh” logo.

  5. Designer Guy

    Uh, I guess now Steve Jobs created “designed” business cards now that we’re rewriting the history of everything.

    SHIT TONS of designed business cards were created optically before the invention of desktop publishing, you genius.

  6. Pascal

    Hey – just fyi: You are using MY photograph of Steve Jobs business card…

  7. ronald hasler

    “back in the days when typography is rare”

    Not sure what you mean by this. Anyone in art school in the mid to late ’70s was certainly using typography as a design element already (I certainly was). U&lc, a typography showcase for ITC, had many phototypesetting fonts available and was a heavy design influence during that time, despite their penchant for tight letterspacing.

  8. RT

    Ok.. pardon my nerdiness… but this one thing is driving me NUTs.

    I’m a web and graphic designer, and upon seeing this card, I was struck by the font. To me, it looks like Century Gothic, one of my designer guilty pleasures.

    So I had to look it up. And there’s the pickle.

    Wikipedia says that Century Gothic wasn’t “designed” until 1991.
    Even the predecessors of Century Gothic don’t look anything like the font on the business card.

    I was so obsessed with this, I typed out the entire address in the card in Century Gothic in Word. And it looks… well, exactly the same. Check it.

    So.. is this a real card? If so, how did Century Gothic get in there in 1979? If not Century Gothic, what is this vexing font?

    Typography Gurus! Please help answer my conundrum.

    • It’s not Century Gothic – which is a cross between Monotype’s old Futura knock off, Twentieth Century and ITC’s Avant Garde typeface. Century Gothic was developed by Monotype as another knock off. It’s on most PCs because Microsoft doesn’t want to pay oem licensing fees for the actual Avant Garde fonts.

      Ironically, today Monotype owns Avant Garde – they bought out ITC in 2000.

      What’s on the card is the phototype version of ITC Avant Garde Extra Light, which was THE cool font to use on letterhead/bus cards at the time.

      The trend was to set type tight (letters ‘close but not touching’) AND there was a lot of flirtation with doing odd things with the parentheses around area codes.

      In this case, the typesetter is using Avant Garde’s odd brackets around [408] just to be a bit different.

    • Thanks Steve Mehallo for the excellent font geek pron!

  9. The fonts aren’t the same the t is straight in the card and curved in the font. Also the n is different so this might be a totally feetless font. I don’t know I just write the code that displays the fonts that someone else picks out :)

  10. Uzh

    I can’t see the embossed apple logo. Shame on me – do I need a high-res monitor? Or can you see it only by viewing it on Safari?

    Nontheless: Nice piece.

  11. RT

    Oooh.. Steve, you’re my hero! Thank you for taking the time to chase after the random answer!

    Upon a closer look, yeah, I can see the differences, particularly in the number “4″ and the “J” too. I was wondering if it was a slight evolution of the font, or a completely different one.

    Still… The answer was pretty fascinating. To me, design-wise, the now-revealed mystery font looks like a closer “ancestor” to Century Gothic than the two that Wikipedia cites: Futura and Twentieth Century. But I’m loving that Avant Garde Extra Light. It’s been long enough! Someone should bring it back.

    Oh well! It was fun chasing after the answer. Thanks! : )

  12. Sush

    Did any one notice? It is ‘Steven’ not ‘Steve’

  13. Only a Vice President? Hope he sticks with it. The guy may be promotable.

  14. I wonder if some Apple fanatic is going to put this as their wallpaper? =)


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