Apple iPhone 4.0 iAd HTML5 Based, No Adobe Flash

Friday, April 9, 2010
By OP Editor

The new Apple iAd mobile advertising platform will serve interactive ads that look more like entertainment (aka viral videos) instead of annoying flashing flash animation distractions. The best part? Mobile advertising with iAd is created with HTML5.

Apple iAd Made with HTML5, not Adobe Flash

Apple’s iPhone 4 introduces the iAd mobile advertising platform: “With it, apps can feature rich media ads that combine the emotion of TV with the interactivity of the web.”

But isn’t advertising a major use of Adobe Flash? Steve Jobs said in the iPhone OS 4.0 Keynote:
“Here’s some news… there’s an ad for Toy Story 3 down there… it’s a great movie Disney is putting out. I’ve seen it, it’s a really good movie!” Ha! Big laughs. “So all this is done in HTML5 by the way.”

After the iPhone 4.0 Keynote, at the Q&A, Apple executives reveal more details.
Q: The development of these rich iAds… will Apple make a development platform for people to make these ads?
A: This isn’t necessary. They’re all HTML5 ads and people can choose any tools they want. As long as it’s HTML5.

Apple iAd delivers interactivity with HTML5

For more on why iAds might change the mobile advertising industry, watch the iPhone OS 4.0 Keynote, under Apple Tentpole 7: Steve Jobs iAd presentation starts at 44:05 (for the why), with the iAd demo at 49:35 (for 3 great examples).

So it seems like Apple iAd uses HTML5 for animation, interactivity, and possibly videos.

HTML5 vs. Adobe Flash

Apple’s new mobile advertising, based on HTML5, removes another main perceived use for flash.

Flash is a proprietary software controlled and sold by Adobe. The browser plugin, with all kinds of security, stability, and performance problems, was popularized due former support by the Microsoft monopoly. However, Microsoft is now pushing for its own incompatible Flash knockoff named Silverlight instead of Adobe Flash and including IE9 HTML5 support, while number of companies have moved on to next generation web standards.

Main perceived use for flash
- Video: Alternatives served by Google YouTube, Vimeo, others
- Interactive content, games: Alternatives include Mobile Apps or HTML5 website
- Interactive advertising: Alternative HTML5 based iAd

So looks like the buggy Flash plugin, otherwise known as the floppy of the internet age, might meet its demise soon than later. All the major perceived use for Flash, including advertising, are now covered using modern technology.

Apple iAd uses HTML5, the open web standard by the World Wide Web Consortium (W3C) that doesn’t require purchasing Adobe software to create.


Related Posts

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  3. War on Adobe Flash, Apple CEO Steve Jobs Explains (video)
  4. Download: Adobe Edge HTML5 Web Developer Tool Preview
  5. Adobe Flash Developer: Fundamental Design of Flash Not Suitable For TouchScreen

Tags: Apple, HTML5, iPad, iPhone, iPod touch

10 Responses to “Apple iPhone 4.0 iAd HTML5 Based, No Adobe Flash”

  1. Steve

    I keep hearing how html5 can be used for creating interactive types of animation eliminating the need for flash, is there any good info on how? I’m just picturing highly interactive and animated flash sites and not getting how that’s done w HTML5? Maybe using JavaScript too? Wish I could play with/pick apart that you story iad they demo’d to get a better feel

    • Useless animation, AKA splash screens =/= interactive. Most Flash elements are all flash, no substance.

      FYI, most Google apps are HTML5, not Flash.

  2. Steve

    Useless animation? Sure there are tons of instances where flash will become unnecessary when it can be done better (in terms of things like usability and SEO) using HTML5. I realize there are tons of instances where flash is just misused especially when people just need content/information. But I feel like the web is about more than just that… isn’t there room on the web for experimental and interactive sites (whether its done with flash or some other tool)? A few examples (and you’re right, these have no substance to them, but I think they promote creativity):

    Anyways I’m excited for HTML5 and all it can offer… especially as mobile media becomes more and more popular. Should be interesting to see how or if flash adapts to the changing web… or if it does become irrelevant and fades away.

    Also, not sure what google apps you are referring to… I didn’t think there was such a thing as a Google app created with flash.

  3. Beans

    I think what Steve’s aiming at is a development tool that helps make HTML5 object-oriented. Adobe’s Flash CS5 is rumored to have HTML5 export options, but is there any tool we can use now?

    OP editor, try and focus. Also, do you have that Michelle Rodriguez picture in hi-res?

    • Which photo? The one where she is trying to make her impression of the Rock? =p

      Doing an article on cool things you can do without Flash.

  4. Beans

    No doubt there are some cool things you can do with big blocks of code, but part of the joy of using Flash is that it has a wide spectrum of development. You can be a simple designer, an animator, and a developer. It works like any other design program. But as far as I’ve seen, there are no existing HTML design and development programs.

    Where are all these great examples coming from? Script editor?

    • Partly it’s the chicken and the eggs problem.

      Adobe paid $3.4 billion for Macromedia, mostly for Flash, so Adobe is still trying to milk it for all its worth.

      That’s why Adobe has little incentive so far, to actually make HTML5 development tools.


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