New Verizon Ad FAIL: iPhone beautiful / Droid kludge, which side are they on?

Saturday, December 5, 2009
By OP Editor

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Verizon’s new iPhone bashing ad calls Apple’s innovative and well-designed smartphone “pretty” and a “tiara wearing digitally clueless beauty pageant queen.” It then continues to advertise that the Verizon Motorola Droid is a robot, while unintentionally admitting that Droid is comparable to a hastily made kludge. Brilliant.

Verizon Droid phone ad Apple iPhone princess

Here is the tv ad:

Yes it’s a ridiculous ad, so we have an equally over the top explanation of what it means.

Verizon: Down with Pretty

Verizon is hoping their new anti-iPhone ads will prevent their high end smartphone users from switching to the Apple iPhone.

First thing the ad made clear is that Verizon dislikes winners. It implies that Verizon believes fame, beauty, success (qualities associated to beauty queens, winner of beauty pageants), are pointless qualities.

Verizon: Droid is Pretty

Should a phone be pretty? Should it be tiara wearing digitally clueless beauty pageant queen? Verizon thinks so.

Too bad Verizon’s own website contradicts their latest message; its own “Droid Does” website clearly advertises that the Droid is “pretty.”

Verizon Wireless, Motorola Droid advertising poster Fail, calls Droid Pretty

Verdict? Verizon is the new king of short attention span, with this contradictory-message advertising FAIL. Wait, there is more!

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Tags: Analysis, Android, Apple, Droid, Fail, iPhone, Robot, Verizon, Video

7 Responses to “New Verizon Ad FAIL: iPhone beautiful / Droid kludge, which side are they on?”

  1. Oops forgot this one:

    Verizon Droid: get one and forget about beautiful girls, by destroying a phallic object near you!

    1
  2. meowmeow

    What’s funny is the Droid is the much better phone. Who cares about ad campaigns, the Droid is superior on practically every level that the phones can be compared on.

    2
  3. Good morning for all!

    I´m brasilian and i can´t find the significate of american word “kludge” to my idiom (portuguese brasilian).
    Please some people can i help me? (soory my bad english, rsrs)

    Thank you very mutch!

    3
    • Hi Tomé, Thanks for visiting.

      A kludge is a clumsy solution / temporary workaround. The type of solution is often sloppily held by duct tape and would require rework later.

      3.1
  4. UAU!

    Just it that i went!

    In Brasil the word is: “GAMBIARRA” rs.

    Thank you for your atention and reply!

    4

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