Study: iPhone leads in satisfaction for consumer, business smartphone users

Friday, October 9, 2009
By OP Editor

JD Power’s latest 2009 phone satisfaction study ranks the Apple iPhone again with top score for all consumer and all business smart phones.

Steve Jobs Apple iPhone halo and apple logo

Measuring customer satisfaction across several key factors:

  • Ease of operation
  • Operating system
  • Features
  • Physical design
  • Battery function

JD Power’s 2009 wireless satisfaction study ranks Apple as market leader in smartphone user satisfaction. Microsoft windows mobile phones remains below industry average.

Top Consumer Smartphone: Apple iPhone

Apple ranks highest among manufacturers of smartphones used primarily for personal reasons with a score of 811, followed by LG with 776, and RIM with 759.

Top Business Smartphone: Apple iPhone

Apple also takes top score for business phone category, ahead of other smartphones that are marketed as business phones, such as the RIM BlackBerry. BlackBerry only scored 724, while iPhone scored 803 for workers in the business phone category.

Previous Study (2008)

Apple iPhone also receives highest satisfaction for smartphones in the 2008 JD Power study.

2009 Wireless Phone Satisfaction Study Volume 2 [J.D. Power and Associates]
iPhone widens lead in JD Power study [electronista]


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Tags: Apple, iPhone, Technology

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