Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism

Monday, October 26, 2009
By OP Editor

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Microsoft calls the design of their new Store “Uniquely Microsoft.” But is it really unique? Start reading from first page of: Microsoft New Store, Unique or Apple Store Copy?

Microsoft store vs Apple store

Genius Bar / Guru Bar / Answer Bar / Answers Suite

In the location that is occupied by Genius Bar in the Apple Store, Microsoft Store has their imitation called Answers Suite (not a bar). Microsoft Store has no Genius or Gurus. There are Technical Advisors instead.

It was a close call though, as Microsoft almost called their imitation:
- Guru Bar
- Answer Bar
- Microsoft Bar

A leaked presentation shows the potential choices as of July 7, 2009:

Microsoft Leaked Document shows Answer Bar, Guru Bar, not Answer Suite

It shows both Guru Bar and Answer Bar on this slide.

Oh look, what’s on the bottom of the Microsoft brainstorming slide? Is that Apple Store’s Genius Bar? (Of course it is, albeit an old version).

Here is the Microsoft’s new store. Many of the elements corresponds to the leaked store planning presentation.

Microsoft Store Answers Suite aka Guru Bar, Answer Bar, Genius Bar wannabe (credit: Gizmodo)

Microsoft probably changed the “Guru Bar” name due to the amount of ridicule it received from the leaked presentation.

Continue reading using the navigation elements on top or on the bottom of the page…

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Tags: Analysis, Apple, Apple Store, Counterfeit, Fail, Microsoft, Video

4 Responses to “Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism”

  1. I deliberately didn’t look at your Web page until I had posted my own analysis of the second Microsoft store in Mission Viejo. Hmmm-m-m. I seem to have copied your material. Seriously, it’s pretty obvious what Microsoft is up to, so it’s not unusual we should both come to the same conclusion and write about it. I appreciate that you took the time and trouble to find old photos and compared the videos. Great! (Interestingly, the anti-spam word I was asked to type when entering this comment was “innovate.” Weird!)

    [OP edit, article here: http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/ ]

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  2. Hey Gary, Neat analysis in your article. I wouldn’t say you copied my material at all. We have the same conclusions, but took different routes.

    LOL, funny coincidence with captcha. How ironic.

    FYI, the anti-spam words were developed before Microsoft section was added to the site, so some of the words (actually, many of the words) probably won’t apply to MS.

    2
  3. Kev

    @OP Editor, Nice article conclusion punch line!

    3
  4. Nice overview (and site). The detailed comparison of the Microsoft and Apple stores is pretty eye-opening. Looks like this pre-opening leaked sketch of the Microsoft Store wasn’t so far off the mark:
    http://www.microsplot.com/blog/2009/10/leaked_microsoft_retail_store_concept_sketch

    Keep up the good writing!

    4

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