Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism

Monday, October 26, 2009
By OP Editor

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Microsoft calls the design of their new Store “Uniquely Microsoft.” But is it really unique? Start reading from first page of: Microsoft New Store, Unique or Apple Store Copy?

Microsoft store vs Apple store

Copy Machine Malfunction

Most people would think if you are going to copy the look, feel, and org chart of the Apple Store, it would be logical to copy Apple’s employee color coding. But this is Microsoft we are talking about.

Guess what? Microsoft did not copy the usability of the Apple Store.

Gizmodo reports “don’t rely on the [Microsoft] store employees to be color-coded for your convenience.” Microsoft Store employees can wear any one of four colored shirts at random, so you have to ask around to get the right person.

Microsoft Store Innovation: Make sure employee type not identifiable with random shirt colors

Looks like the Redmond copy machine malfunctioned in this case. Similar to Windows, where users have to search around for some things aimlessly, you have to search the Microsoft store aimlessly for a particular type of employee.

Continue reading using the navigation elements on top or on the bottom of the page…

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Tags: Analysis, Apple, Apple Store, Counterfeit, Fail, Microsoft, Video

4 Responses to “Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism”

  1. I deliberately didn’t look at your Web page until I had posted my own analysis of the second Microsoft store in Mission Viejo. Hmmm-m-m. I seem to have copied your material. Seriously, it’s pretty obvious what Microsoft is up to, so it’s not unusual we should both come to the same conclusion and write about it. I appreciate that you took the time and trouble to find old photos and compared the videos. Great! (Interestingly, the anti-spam word I was asked to type when entering this comment was “innovate.” Weird!)

    [OP edit, article here: http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/ ]

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  2. Hey Gary, Neat analysis in your article. I wouldn’t say you copied my material at all. We have the same conclusions, but took different routes.

    LOL, funny coincidence with captcha. How ironic.

    FYI, the anti-spam words were developed before Microsoft section was added to the site, so some of the words (actually, many of the words) probably won’t apply to MS.

    2
  3. Kev

    @OP Editor, Nice article conclusion punch line!

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  4. Nice overview (and site). The detailed comparison of the Microsoft and Apple stores is pretty eye-opening. Looks like this pre-opening leaked sketch of the Microsoft Store wasn’t so far off the mark:
    http://www.microsplot.com/blog/2009/10/leaked_microsoft_retail_store_concept_sketch

    Keep up the good writing!

    4

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