Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism

Monday, October 26, 2009
By OP Editor

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Microsoft calls the design of their new Store “Uniquely Microsoft.” But is it really unique? Start reading from first page of: Microsoft New Store, Unique or Apple Store Copy?

Microsoft store vs Apple store

Multi-Colored Shirts

To identify themselves, those in retail typically have to wear a uniform. The technology retail industry standard is one uniform for all employees.

Apple breaks the norm by dressing employees in multi color shirts depending on employee function.

Employees wearing multi color shirts are a regular experience of the Apple Store for quite a few years. Example of Apple Specialist, Genius, Creative, Concierge, and Inventory Specialist and their multi-color shirts.

Apple Store employee multi-color shirts, Reston Store Specialist, Genius, Creative, Concierge, and Inventory Specialist

Apple Staff wears 4 types of multi-colored shirts: Light blue, Orange, Dark blue, Black. Microsoft Store also has 4 types of multi-colored shirts: Red, Yellow, Green, Blue.

What a “coincidence.”

Microsoft Store Employees with multi-colored shirts

Apple staff’s multi-color clothing are not gratuitous. They serve a function at the Apple Store.
- Light blue: Specialist (sales)
- Orange: Concierge (greeting, guide, check in for Genius Bar appointments)
- Dark blue: Genius & Creative (technical support, training)
- Black: Inventory Specialist (back-of-house gang)

Continue reading using the navigation elements on top or on the bottom of the page…


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Tags: Analysis, Apple, Apple Store, Counterfeit, Fail, Microsoft, Video

4 Responses to “Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism”

  1. I deliberately didn’t look at your Web page until I had posted my own analysis of the second Microsoft store in Mission Viejo. Hmmm-m-m. I seem to have copied your material. Seriously, it’s pretty obvious what Microsoft is up to, so it’s not unusual we should both come to the same conclusion and write about it. I appreciate that you took the time and trouble to find old photos and compared the videos. Great! (Interestingly, the anti-spam word I was asked to type when entering this comment was “innovate.” Weird!)

    [OP edit, article here: ]

  2. Hey Gary, Neat analysis in your article. I wouldn’t say you copied my material at all. We have the same conclusions, but took different routes.

    LOL, funny coincidence with captcha. How ironic.

    FYI, the anti-spam words were developed before Microsoft section was added to the site, so some of the words (actually, many of the words) probably won’t apply to MS.

  3. Kev

    @OP Editor, Nice article conclusion punch line!

  4. Nice overview (and site). The detailed comparison of the Microsoft and Apple stores is pretty eye-opening. Looks like this pre-opening leaked sketch of the Microsoft Store wasn’t so far off the mark:

    Keep up the good writing!


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