Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism

Monday, October 26, 2009
By OP Editor

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Microsoft calls the design of their new Store “Uniquely Microsoft.” But is it really unique? Start reading from first page of: Microsoft New Store, Unique or Apple Store Copy?

Microsoft store vs Apple store

Microsoft’s “First” Store, 2009, Ten Years Later

Fast forward ten years from Microsoft’s failed first retail store.

Apple, with long history of market changing innovations, in the mean time became “America’s best retailer.” Apple Store’s successful use of minimalist design are iconic and highly recognizable.

Apple Store, well known for almost a decade:

Apple Store Beverly Center, Los Angeles, California

Apple Store Glendale Galleria, Glendale, California

Here is Microsoft “New” Store in 2009.

Microsoft Scottsdale, AZ store exterior on opening day with MS logo (credit Gizmodo)

Any similarities? Here are the two stores superimposed.

Microsoft "first" store vs Apple store comparison

Microsoft store even uses a white facade, similar to the design popularized by Apple’s white iPod, iBook and iMac.

Continue reading using the navigation elements on top or on the bottom of the page…

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Tags: Analysis, Apple, Apple Store, Counterfeit, Fail, Microsoft, Video

4 Responses to “Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism”

  1. I deliberately didn’t look at your Web page until I had posted my own analysis of the second Microsoft store in Mission Viejo. Hmmm-m-m. I seem to have copied your material. Seriously, it’s pretty obvious what Microsoft is up to, so it’s not unusual we should both come to the same conclusion and write about it. I appreciate that you took the time and trouble to find old photos and compared the videos. Great! (Interestingly, the anti-spam word I was asked to type when entering this comment was “innovate.” Weird!)

    [OP edit, article here: http://www.ifoapplestore.com/db/2009/10/31/microsoft-opening-contrived-store-lacks-depth/ ]

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  2. Hey Gary, Neat analysis in your article. I wouldn’t say you copied my material at all. We have the same conclusions, but took different routes.

    LOL, funny coincidence with captcha. How ironic.

    FYI, the anti-spam words were developed before Microsoft section was added to the site, so some of the words (actually, many of the words) probably won’t apply to MS.

    2
  3. Kev

    @OP Editor, Nice article conclusion punch line!

    3
  4. Nice overview (and site). The detailed comparison of the Microsoft and Apple stores is pretty eye-opening. Looks like this pre-opening leaked sketch of the Microsoft Store wasn’t so far off the mark:
    http://www.microsplot.com/blog/2009/10/leaked_microsoft_retail_store_concept_sketch

    Keep up the good writing!

    4

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