Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism

Monday, October 26, 2009
By OP Editor

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Microsoft calls the design of their new Store “Uniquely Microsoft.” But is it really unique? Start reading from first page of: Microsoft New Store, Unique or Apple Store Copy?

Microsoft store vs Apple store

Microsoft Claims: Design of New Store “Uniquely Microsoft”

So what about the design of Microsoft’s new store?

The Corporate vice president of Microsoft Retail, David Porter states “design of the stores is uniquely Microsoft.” Here is Microsoft’s official press release[1] with his quote:

Microsoft First Retail Store Press Release 2009, Claims Store Design "Uniquely Microsoft"

Microsoft says so, so it must be true.

Reality: Microsoft Actual Intentions

It’s not a surprise that Microsoft will attempt to counterfeit the Apple Store’s look, feel, and process.

Apple is one of the most admired companies in the world.

Apple, with its iconic and highly successful Apple Stores, is called “America’s best retailer” by Fortune Magazine[4]. Apple products and service (offered by Genius Bar at the Apple Store) leads the industry in customer satisfaction.

So how did Microsoft try to create something “Uniquely Microsoft?” By hiring former Apple employees.

Not only did Microsoft hired former Apple real estate chief George Blankenship as a consultant, Microsoft tried to poach former Apple employees and tries to hire people using a copy of Apple’s playbook.

Continue reading using the navigation elements on top or on the bottom of the page…


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Tags: Analysis, Apple, Apple Store, Counterfeit, Fail, Microsoft, Video

4 Responses to “Microsoft Tries to Copy Apple Store, Scottsdale AZ Store Opening Reveals Extent of Blatant Plagiarism”

  1. I deliberately didn’t look at your Web page until I had posted my own analysis of the second Microsoft store in Mission Viejo. Hmmm-m-m. I seem to have copied your material. Seriously, it’s pretty obvious what Microsoft is up to, so it’s not unusual we should both come to the same conclusion and write about it. I appreciate that you took the time and trouble to find old photos and compared the videos. Great! (Interestingly, the anti-spam word I was asked to type when entering this comment was “innovate.” Weird!)

    [OP edit, article here: ]

  2. Hey Gary, Neat analysis in your article. I wouldn’t say you copied my material at all. We have the same conclusions, but took different routes.

    LOL, funny coincidence with captcha. How ironic.

    FYI, the anti-spam words were developed before Microsoft section was added to the site, so some of the words (actually, many of the words) probably won’t apply to MS.

  3. Kev

    @OP Editor, Nice article conclusion punch line!

  4. Nice overview (and site). The detailed comparison of the Microsoft and Apple stores is pretty eye-opening. Looks like this pre-opening leaked sketch of the Microsoft Store wasn’t so far off the mark:

    Keep up the good writing!


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