Sell with Creativity: RAD TO THE POWER OF SICK BMX guys are Mac guys

Sunday, September 6, 2009
By OP Editor

Think Different, the Mac creative George Patterson Y&R way, in the infamous ‘Rad to the power of Sick’ BMX bike auction on eBay.

Wicked sick project, rad to the power of sick, max rad BMX bike

Wicked sick project, rad to the power of sick, max rad BMX bike

How to sell a BMX bicycle the right way: Sell with creativity!

Wicked Sick Project - rad to the power of sick Mac Guys with Apple MacBook Pro and Apple Cinema Display

Wicked Sick Project - rad to the power of sick Mac Guys with Apple MacBook Pro and Apple Cinema Display

Rad to the Power of Sick: The SuperRad Extreme 2000

Australian creative and Mac users’ wicked sick eBay auction description provides a slightly exaggerated entertainment spectacle:

(Text also in video below)

“This is a max wicked sick BMX. It’s a Reliance Boomerang and it’s done heaps of maximum extreme stunts. I have mostly done stunts on this bike since forever. Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the maxxxx. Some details about sickmax BMX: Comes with everything you see including: TOPS AS SUSPENSION REAR FORKS!! 2 x wheels 1 x seat I will even thrown my sick BMXing name for FREE – Wicked Styx. Has minor surface rust on handlebars and front forks (easily removed). More rust on rear forks (as shown in pics). Tyres hold air but are pretty old. Basically, it’s an old BMX, but it’s radness is still 100% in tact. Tricks I have done on this BMX: Endos – 234. Sick Wheelies – 687. Skids – 143,000. Bunny Hops – 2 (my brother dared me to do them, which I did because I’m Rad to the power of Sick). Flipouts – 28. Basically if you buy this bike you will instantly become a member to every club that was ever invented, worldwide, because you will be awesome. Pick up from Richmond in Melbourne. Throw your hands in the air like you just don’t mind.”

Even their Q&A is entertaining.

Wicked Sick Project, Did a skid that went for two weeks, Rad to the power of sick, ebay auction QA

Wicked Sick Project, Did a skid that went for two weeks, Rad to the power of sick, ebay auction QA

Quite an epic win; their auction received international coverage and the wicked sick BMX bike sold for a decent amount. If the auction lasted a bit longer it might have gotten even more bids.

Turns out that the SuperRad Extreme 2000 auction is an experiment with creative marketing, as their video explains The Wicked Sick Project:

They are Mac guys! The video shows them using Apple MacBook Pro and black MacBook. Cool stuff. Thanks for thinking different!

Via Geekologie, jokes about hovering around Lame to the power of healthy, but usually Rad to the power of sick.

‘Rad To The Power Of Sick’ BMX Bike Actually (Successful) Experiment In Creative Marketing [geekologie]
Successfully Marketing Your Bike On eBay [geekologie]
George Patterson Y&R, The Creatives [GP Y&R]

Resist The Usual
-Ray Rubicam, 1929

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Tags: Apple, Epic Win, Humor, Inspiration, Mac, MacBook Pro, Think Different, Video

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